Sateri ranks highly among global cellulose fiber manufacturers, fulfilling Sukanto Tanoto’s business vision

Sateri celebrates its 15th anniversary this year and in just a decade and a half, the business founded by visionary, Mr. Sukanto Tanoto, is set to become the world’s biggest viscose staple fiber producer by 2020. In this article, we take a closer look at the global cellulose fiber market and find out how Sateri became an industry leader.

VSF – a crucial part of the global textiles industry

Viscose staple fiber is an essential component in the production of textiles, tissues, and sanitary products – in fact, it’s hard to go through a single day without using something that was made using VSF. As one of the leading suppliers of this crucial product, Sateri occupies an important position in the international textile industry.

Quality and competitiveness

With a focus on quality standards and efficient manufacturing, Sateri has made its presence felt in an industry that was once dominated by older competitors. The company’s high-quality VSF has attracted customers from every continent, creating another success story for the RGE group of companies founded by Sukanto Tanoto.

Mr. Tanoto’s 4Cs – a winning business philosophy

Going beyond profits and giving back to communities and the natural environment have always been part of Mr. Sukanto Tanoto’s business approach.

Sateri’s success can be measured financially as well as environmentally, and the company’s commitment to sustainable forestry and the preservation of natural habitats is proof that Mr. Tanoto’s 4 Cs – climate, country, community, and company – are an excellent recipe for success.

If you’d like to stay up to date with Sateri and its parent company RGE, we invite you to follow Mr. Sukanto Tanoto via social media on Facebook, Twitter, Tumblr, or LinkedIn.


A little less combustion, a lot more cooperation: How Sukanto Tanoto’s corporate philosophy doused the forest flames

People used to have poor impressions of companies dealing with natural resources – they would be accused of pillaging the environment, desecrating the lands, and leaving nature in a much worse shape than before. That might have been how it used to be, but not anymore. Under business giant Sukanto Tanoto’s corporate philosophy of the 4Cs –creating good for the community, country, climate, and the company – Mr Tanoto’s companies have set an example for the new way to go in natural resources management.

Working hand in hand: Making Riau fire-free, together.

Asian Agri, one of Asia’s leading palm oil producers with an annual palm oil production of one million tonnes, embraces Sukanto Tanoto’s 4Cs in their day to day operations. Asian Agri most recently showed their commitment to the climate and communities in which they operate, when they awarded 4 villages in Riau (where the Asian Agri group operates) for meeting the standards set out in the Fire Free Village Programme (FFVP). A total of seven villages took part in the programme, which meant that more than half the villages under the FFVP received an award. Under the programme, villages are encouraged to focus on aspects such as fire detection, suppression, awareness, and education.

A little less combustion, a little more cooperation: How Sukanto Tanoto’s guiding philosophy doused the forest flames

From a dream to reality: Commitment to the community, commitment to the climate.  

The FFVP, first initiated in July 2015, was pioneered by APRIL, one of the business groups managed by RGE. RGE – founded by philanthropist and entrepreneur Sukanto Tanoto – manages companies including Asian Agri, Bracell, and Sateri, amongst others; their operations span across the globe in locations such as Indonesia, China, Canada, and Singapore.

The reward awarded to the four villages for their sustainable and safe practices stood at Rp100,000,000 (approximately USD7,530) each, totalling Rp400,000,000 (approximately USD30,120) for this round – funds which will go into developing the infrastructure and community of these villages. Under Sukanto Tanoto’s leadership and vision, these rewards have gone, and will continue to go a long way in keeping RGE and its business groups’ longstanding commitment in ensuring that the environment and communities partnered are empowered economically and sustainably, for the long run.

The Generation of “left-behind” Children

With smiling faces and laughter filling the air, the group of 14 children and the adults accompanying them could easily have been mistaken by passer-by’s as parents with their children. However, these children were not the children of the employees. These children are the “left-behind” children whose parents have migrated from rural villages to the cities for work, leaving the children in the care of relatives, and the adults supervising them on this day are a group of Asia Symbol staff.

Asia Symbol, which forms a part of the Royal Golden Eagle group of companies founded by entrepreneur and philanthropist Sukanto Tanoto, have initiated the “Hand-in-Hand, You-and-Me” project to give love and care to the “left behind” children as part of their social corporate responsibility to give back to the community.

This particular weekend outing was even more exciting than any other, as it coincided with the last day of elementary school mid-term exams.

For many of the children the highlight of the trip was the DIY burger lunch, where they received chef hats, aprons and gloves to wear and were allowed to create their own burgers.

During the outing the children had the opportunity to visit educational city sites such as the Rizhao river, a few museums and of course the Rizhao Jianghe Library, which received a large donation of RMB 30 million in 2015 towards its construction by RGE founder and Chairman Sukanto Tanoto, and they spent the afternoon reading from the large selection of books in the children section with the Asian Symbol volunteers. On 1 June 2016 the library’s children section received a donation of 200 000 books from Sukanto Tanoto and the Tanoto Foundation to commemorate International Children’s Day. This donation was made after Mr Tanoto’s earlier visit to the library revealed that it could be better stocked to meet visitor’s demands.

To read more about Sukanto Tanoto and his philanthropic actions visit:

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RGE Achievements in Kerinci – A Small Town Reborn in Record Time

Not many people have heard of the small town of Pangkalan Kerinci – commonly known as Kerinci. This community of about 100,000 inhabitants is, however, a true gold mine for the pulp and paper industry, providing the world with more than 800,000 tons of paper and 2.8 million tons of pulp each year.

Considered the nerve center of the RGE (Royal Golden Eagle) Group’s main operations in the industry, coordinated by chairman and philanthropist Sukanto Tanoto, Kerinci is regarded today as one of the most striking examples of how industry leaders, the government and local communities can work together to boost the infrastructure and economy of an entire city.


Remarkable Growth in Less Than 25 Years

Before the RGE arrived in Kerinci, the town was a more or less forgotten area with only 200 dwellings, no reliable roads, and a bleak prospect for locals to make money solely from fishing or engaging in illegal logging.

25 years later, however, the town is an example of prosperity, with more than 11,000 km of new roads being laid in the area, a local power plant working mainly on sustainable resources that can produce in excess of 530 MW of power, and even a small airport, as well as two shipping ports, used for transporting the pulp and paper produced in Kerinci to various locations worldwide.

Made possible by the integrative philosophy of Sukanto Tanoto‘s RGE group, working together with the local community to continually boost both the company’s pulp and paper production and the prosperity of the local population, these incredible progresses are a testament to how the corporate group’s approach to business growth can be used for achieving success.


New Opportunities for Smallholder Farmers

Another important area in which the RGE group operates – and which has probably impacted the lives of the local population in Kerinci more than anything els – is represented by the palm oil operations engaged by Asian Agri (one of the Group’s most important members).

Asian Agri has worked closely during the past two decades with the Kerinci community to manage thousands of hectares of plantation and provide high quality palm oil to the world.

In turn, local workers have gained the opportunity to become smallholder farmers and have been provided with remarkable opportunities for growing their own businesses and increasing their levels of prosperity to the point that they managed to buy new homes and secure their children’s future.


Sustainable Advancements

Sustainable forest management policies and the remarkable guidance of RGE have boosted operations in the Kerinci area considerably.

More recently, the RGE Technology Center has also become involved in the work through research and sustainable development geared for producing natural predators to suppress pests and gain higher yields for production. Planting experts have managed to optimize reforestation, and carefully prepare eucalyptus and acacia leaf cuttings to be planted in the plantations.

Together with a policy designed to balance environmental, economic and workforce-related factors, the many advancements brought to Kerinci are expected to lead to even higher success for the group and for the local community during the next 10 years