Sukanto Tanoto has always believed in giving back. After all, he is one who, asides from relying on graft and talent, also benefitted from the opportunities and support provided by the community and those around him. And Sukanto Tanoto has put those benefits to good use, building up a natural resource empire that has help build Indonesia’s image as a land where anything is possible with the right attitude, skills, and determination. Today, he helms RGE, which manages companies such as APRIL, Sateri, and Pacific Oil and Gas. With his companies collectively employing 60,000 people and owning assets worth over 18 billion dollars, he is a undoubted success.
5Cs: The Cornerstone of RGE’s Success
What is even more amazing about his rise to success, has been Sukanto Tanoto’s insistence on doing all of this while employing a philosophy of creating shared value for the community. Sukanto Tanoto’s famed 5Cs principle, advocates doing good for the Community, Country, Climate, Customers, and Company. It is essentially an ideology espousing a view of the bigger picture. Only by doing good for everyone else, can one truly benefit. Most recently, Asian Agri, in line with Sukanto Tanoto’s philosophy when they helped distributed 5000 cheap packages of food for Ramadan.
Caring for the Community, Supporting the Government
One of Indonesia’s largest palm oil players, Asian Agri’s actions come in support of government programmes aimed keeping prices low, to keep prices low for Adil Fitri. This year, food packages containing items such as 2kg of rice, 2kg of sugar, 2kg of flour, 2 litres of cooking oil and syrup were sold to villagers in Northern Sumatra for Rp 50,000 (USD 3.75).
According to Asian Agri’s Deputy Head of SSL (Social Security and License), Ariston Noverry Fau, the programme was a show of Asian Agri’s commitment to both the government and the community.
“Asian Agri has prepared as many as 5000 cheap sembako packages distributed in 4 districts in North Sumatra (North Sumatra), 3 districts in Jambi and a number of locations in Riau and DKI Jakarta,” he said.