Country Roads, Take Me Home: Sukanto Tanoto’s APRIL Repairs Road for Local Community

Sukanto Tanoto is the founder and chairman of RGE, a resource-based company started in Indonesia that has since gone global. Providing management services to companies such as APRIL, Sateri, and Pacific Oil and Gas, Sukanto Tanoto’s companies collectively employ 60,000 people and own assets of over USD$18 billion. It is a meteoric rise to success for the billionaire entrepreneur; he was forced to take over his family business at the tender age of seventeen.

5Cs, the Tanoto Way

Country Roads, Take Me Home: Sukanto Tanoto’s APRIL Repairs Road for Local Community

His success, while staggering, is made even more impressive by its foundation in a corporate philosophy known as the 5Cs. Aiming to create good for the Community, Country, Climate, Customer, and Company in everything they do, it aims to create shared value for everyone. The 5Cs are testament to Sukanto Tanoto’s foresight and vision; many of his companies are now known for both their success and responsible practices.

APRIL Helps the Community

APRIL, in particular, has readily answered Sukanto Tanoto’s call. The pulp and paper giant has set in place a host of initiatives under their Community Development (CD) programme, run by its Indonesian subsidiary PT RAPP. As a result of these programmes, communities around the area of PT RAPP’s operations who benefit have had a traditionally positive relationship with RAPP.

Most recently, APRIL helped rebuild a road in Sentajo Raya sub-district of Kuansing, Riau, Indonesia. Mobilising two units of heavy equipment from RAPP, an excavator and motor grader were used rebuild the road that had fallen into disrepair. Village head Koto Tuo, Sumanhijar, was especially thankful, for the poor conditions of the road had previously made the area difficult to access. A spokesperson for the company said that the company remained supportive of communities around it, and that helping them was only in accordance of their 5Cs principle.

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