Business with a Heart: Sukanto Tanoto’s APRIL focuses on Community Development

Sukanto Tanoto is the chairman and founder of RGE, one of Indonesia’s most successful companies. It manages other leading lights such as APRIL and Pacific Oil and Gas, and has operations across the globe. Needless to say, RGE is one of global industry’s largest players. Its companies collectively employ over 60,000 people and own assets exceeding 18 billion dollars. It is an empire he painstakingly built over 50 years in business, starting out as a 17 year-old who took over his father’s spare parts supply business. Never in his wildest dreams would he have envisioned the amount of success he would go on to have.

A commitment to helping others

According to the billionaire entrepreneur, his success would have been impossible without his forward-looking business philosophy. Sukanto  Tanoto firmly believes in creating shared value. It is something he calls the 5Cs: doing good for the Community, Country, Climate,  Customer, and Company. It is a nod to Corporate Social Responsibility (CSR) even before CSR became fashionable, testament to Sukanto Tanoto’s vision.

Business with a Heart: Sukanto Tanoto’s APRIL focuses on Community Development

APRIL commits to community development

Even today, his companies continue to portray the values he espouses. Pulp and paper giant APRIL is well-known in Indonesia for its Community Development programmes. Through the programme, the company has built homes, kick started entrepreneurial journeys, and even donated blood. Sukanto Tanoto’s philosophy has paid off many times over; both the communities around and the company have benefitted greatly through mutual cooperation and concession. Unsurprisingly, APRIL is well-loved by many locals in the areas they operate in.

Most recently, APRIL, through its Indonesian subsidiary PT RAPP, carried out one of its many Community Development Programmes for the less economically-developed communities in the region. A mass circumcision programme, held in Kuntu Darussalam Village of the Kampar regency, was attended by dozens of children. Entirely supported by APRIL, the programme was one initiative to help alleviate the economic problems many in the village faced.

The help is something greatly appreciated. Head of Kuntu Darussalam Village, Maldanis, said, “We are grateful to RAPP for conducting Mass Circumcision program in this village. We hope other companies also imitate what is done by RAPP because the benefits are very much.”

 

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