Country Roads, Take Me Home: Sukanto Tanoto’s APRIL Repairs Road for Local Community

Sukanto Tanoto is the founder and chairman of RGE, a resource-based company started in Indonesia that has since gone global. Providing management services to companies such as APRIL, Sateri, and Pacific Oil and Gas, Sukanto Tanoto’s companies collectively employ 60,000 people and own assets of over USD$18 billion. It is a meteoric rise to success for the billionaire entrepreneur; he was forced to take over his family business at the tender age of seventeen.

5Cs, the Tanoto Way

Country Roads, Take Me Home: Sukanto Tanoto’s APRIL Repairs Road for Local Community

His success, while staggering, is made even more impressive by its foundation in a corporate philosophy known as the 5Cs. Aiming to create good for the Community, Country, Climate, Customer, and Company in everything they do, it aims to create shared value for everyone. The 5Cs are testament to Sukanto Tanoto’s foresight and vision; many of his companies are now known for both their success and responsible practices.

APRIL Helps the Community

APRIL, in particular, has readily answered Sukanto Tanoto’s call. The pulp and paper giant has set in place a host of initiatives under their Community Development (CD) programme, run by its Indonesian subsidiary PT RAPP. As a result of these programmes, communities around the area of PT RAPP’s operations who benefit have had a traditionally positive relationship with RAPP.

Most recently, APRIL helped rebuild a road in Sentajo Raya sub-district of Kuansing, Riau, Indonesia. Mobilising two units of heavy equipment from RAPP, an excavator and motor grader were used rebuild the road that had fallen into disrepair. Village head Koto Tuo, Sumanhijar, was especially thankful, for the poor conditions of the road had previously made the area difficult to access. A spokesperson for the company said that the company remained supportive of communities around it, and that helping them was only in accordance of their 5Cs principle.

APRIL Impresses: Sukanto Tanoto’s APRIL Praised by Delegation from National Resilience Institute

Sukanto Tanoto is one of Indonesia’s more famous businessmen. The 68 year-old is chairman and founder of RGE, a global resource giant that manages companies such as APRIL, Sateri, and Pacific Oil and Gas. With over 60,000 employees and 18 billion dollars in assets owned collectively, Sukanto Tanoto’s resource empire is one that often draws looks of amazement – and rightly so; his rise to the top of the game, from a seventeen year-old taking over a family business, to the success he is today, is inspiring in itself.

Philanthropy as a passion

While the billionaire entrepreneur’s success is widely-acclaimed, he has kept his feet firmly planted on the ground throughout. It was in part a result of his involvements in philanthropy, a passion nurtured over the years. Through Tanoto Foundation, which he started with his wife Tinah Bingei Tanoto, Sukanto Tanoto has managed to help the lives of many through his passion. The resource king has also transferred the same sense of duty to the community into his businesses. Sukanto Tanoto is a firm believer of the 5Cs, to create good for the Community, Country, Climate, Customer, and Company. It is a philosophy espousing the creation of shared value, and is one that all his companies have adopted.

APRIL praised for good work done

This same philosophy was recently praised, when Maj. Gen. Nunu Nugraha led a team from the National Resilience Institute to visit APRIL’s operations. During the visit to PT RAPP, APRIL’s Indonesian subsidiary, Maj. Gen. Nugraha and his team learned about the advanced paper making processes employed by the company. The team also learned about APRIL’s many community-centred programmes, signs of APRIL’s commitment to the community around it. In particular the visitors, hosted by RAPP President Director Rudi Fajar, were introduced to the Fire Free Village Programme (FFVP). The crown jewel of APRIL’s fire-prevention and protection arsenal, the hugely successful programme will see 18 participants this year, up from nine.

APRIL Impresses: Sukanto Tanoto’s APRIL Praised by Delegation from National Resilience Institute

APRIL’s highly successful Fire Free Village Programme

Maj. Gen. Nugraha and his team were noticeably impressed by the entire visit. The general was quick to comment, and said, “The paper we use, PaperOne, is of good quality and doesn’t damage easily. We are also amazed by the company’s programmes for the people and the surrounding region.”

Business with a Heart: Sukanto Tanoto’s APRIL focuses on Community Development

Sukanto Tanoto is the chairman and founder of RGE, one of Indonesia’s most successful companies. It manages other leading lights such as APRIL and Pacific Oil and Gas, and has operations across the globe. Needless to say, RGE is one of global industry’s largest players. Its companies collectively employ over 60,000 people and own assets exceeding 18 billion dollars. It is an empire he painstakingly built over 50 years in business, starting out as a 17 year-old who took over his father’s spare parts supply business. Never in his wildest dreams would he have envisioned the amount of success he would go on to have.

A commitment to helping others

According to the billionaire entrepreneur, his success would have been impossible without his forward-looking business philosophy. Sukanto  Tanoto firmly believes in creating shared value. It is something he calls the 5Cs: doing good for the Community, Country, Climate,  Customer, and Company. It is a nod to Corporate Social Responsibility (CSR) even before CSR became fashionable, testament to Sukanto Tanoto’s vision.

Business with a Heart: Sukanto Tanoto’s APRIL focuses on Community Development

APRIL commits to community development

Even today, his companies continue to portray the values he espouses. Pulp and paper giant APRIL is well-known in Indonesia for its Community Development programmes. Through the programme, the company has built homes, kick started entrepreneurial journeys, and even donated blood. Sukanto Tanoto’s philosophy has paid off many times over; both the communities around and the company have benefitted greatly through mutual cooperation and concession. Unsurprisingly, APRIL is well-loved by many locals in the areas they operate in.

Most recently, APRIL, through its Indonesian subsidiary PT RAPP, carried out one of its many Community Development Programmes for the less economically-developed communities in the region. A mass circumcision programme, held in Kuntu Darussalam Village of the Kampar regency, was attended by dozens of children. Entirely supported by APRIL, the programme was one initiative to help alleviate the economic problems many in the village faced.

The help is something greatly appreciated. Head of Kuntu Darussalam Village, Maldanis, said, “We are grateful to RAPP for conducting Mass Circumcision program in this village. We hope other companies also imitate what is done by RAPP because the benefits are very much.”

 

Hand in Hand: Under Sukanto Tanoto, Asian Agri works hand-in-hand with smallholders

Sukanto Tanoto is a billionaire entrepreneur renowned for his principles. Notably, he stands by the 5Cs philosophy: creating good for the Community, Country, Climate, Customer, and Company. He is unapologetically loyal to his philosophy too, to the point of insisting that the 5Cs be the compass for all his businesses. It is a decision that has, fortunately, worked out. Today Sukanto Tanoto is chairman of RGE, a resource industry behemoth that manages companies such as APRIL, Sateri, and Pacific Oil and Gas. With 60,000 people working under him and assets totalling 18 billion dollars, sticking to his philosophical guns has undoubtedly paid off.

Sukanto Tanoto’s philosophy, strategy, and way of life

Hand in Hand: Under Sukanto Tanoto, Asian Agri works hand-in-hand with smallholders

An important aspect of Sukanto Tanoto’s philosophy dictates that his companies do good for the community. To that end, he has continually worked towards ensuring his businesses continue to have good relations with local communities. More than that, Sukanto Tanoto has advocated a mindset that working for the community makes business sense as well. These efforts have, ultimately, resulted in a mutually-beneficial partnership with tangible results. Most recently, Asian Agri was hailed for its remarkable partnership with smallholders in Indonesia.

Asian Agri’s push to perfect harmony

To date Asian Agri, one of Indonesia’s largest palm oil producers, is working with self-employed farmers who have a total land area of almost 24,000 hectares. It is the result of a massive expansion of the partnership between Asian Agri and smallholders; five years ago, smallholders only accounted for 2,700 hectares of Asian Agri’s plantations. It is a phenomenal increase, driven in part by Sukanto Tanoto’s interest in doing good for the community.

The company’s partnership with self-employed farmers, including Indonesia’s plasma programme, currently stands at 60,000 hectares. Asian Agri hopes to bring that figure up to 100,000 hectares, which including its own core plantation of 100,000 hectares, would mean the company hits its 1:1 goal.