Good News Spreads Like Wildfire: Under Sukanto Tanoto, APRIL praised for Fire-Free Village Programme

The pulp and paper industry has, in recent history, been subject to intense scrutiny – with the problem of haze and environmental protection having become regional and even international talking points. Managing and reducing forest fires, identified as the key to solving these issues, has naturally become a matter of increasing priority of communities, countries, and companies. It is comforting, therefore, to know that progress has been made in this respect; Sukanto Tanoto-led APRIL was recently praised for its efforts, notably the Fire-Free Village Programme (FFVP).

FFVP not a one-off

 Good News Spreads Like Wildfire: Under Sukanto Tanoto, APRIL praised for Fire-Free Village Programme

The FFVP has almost become the crown jewel of APRIL’s initiatives in tackling the much-dreaded forest fires. While the pulp-and-paper giant, owned by businessman Sukanto Tanoto, has had an array of initiatives promoting more sustainable and responsible practices –one only needs think of the Restorasi Ekosistem Riau and the Fire-Free Alliance – the FFVP has definitely received a huge share of the limelight, deservedly so. A multi-stakeholder initiative that focuses on fire prevention and suppression, the project was recently given the stamp of approval by head of National Agency for Disaster Management, Willem Rampangilei. Rampangilei was on hand to launch FFVP 2017, at Pelawalan Airstrip, Riau.

FFVP receives plaudits, support, and faith.

The FFVP is merely one of many examples highlighting Sukanto Tanoto’s community-centric approach to business and, indeed, life. The businessman and philanthropist is chairman of Singapore-based RGE, which itself manages companies such as APRIL, Sateri, and Pacific Oil and Gas, and co-founded the Tanoto Foundation with his wife Tinah Bingei Tanoto. At the heart of all his ventures and companies however, is the 4Cs philosophy: creating good for the Community, Country, Climate, and Company. This same philosophy, whilst providing the rock on which his empire would stand, has allowed the communities around his companies to benefit greatly.

The importance of including the community and stakeholders within a company’s plans was also highlighted during the launch. Fire prevention, Rampangilei reminded, requires strong commitment and awareness from various parties. Rampangilei also mentioned that he was sure the FFVP could contribute to the suppression and land and forest fires, and hoped to see the programme further expanded to other parts of Indonesia. Sukanto Tanoto would be proud.

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