Growing the Tree of Success Together: Under Sukanto Tanoto’s Leadership, APRIL Fosters Local Entrepreneurship Together.

Much has been made of Indonesia’s pulp and paper industry; it is an industry that has faced many ups and downs within and outside of the country, with challenges inherent to the industry well-reported. Much less mentioned has been the good that big players in the industry like APRIL – managed by RGE and founded by businessman Sukanto Tanoto – have managed to create for the community, by providing a platform and structure for economic development and lifting many out of poverty.

APRIL helps create an ecosystem for growth

Recent data released by the government showed that the pulp and paper industry contributed to 6.7 percent of Indonesia’s manufacturing gross domestic product in 2016, directly creating 260 thousand jobs and contributing to the creation of 840 thousand more jobs indirectly. These are staggering figures, and are the kinds of statistics that continue to validate RGE chairman Sukanto Tanoto’s 4Cs philosophy –creating good for the community, country, climate, and the company together. Likewise, companies managed by Mr Tanoto’s holdings company RGE, like pulp and paper giant APRIL, have sought to ensure their presence remains beneficial for everyone involved.

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Benefitting everyone, from the ground up

Government statistics do not tell the whole story either. On the ground, many Indonesians have felt a similarly positive influence from the continued presence of companies like APRIL. Kerinci resident, Sulaiman, recounts his story of how companies like APRIL, founded by Sukanto Tanoto, have allowed residents to move away from unstable working conditions, and helped Kerinci flourish.

“One of my staff members used to work odd times, helping his father, who is a fisherman and they barely earned Rp 1 million per month. Working here, they can earn more, and some can even earn up to Rp 4 million per month,” said the 38 year old businessman.

According to APRIL’s community development manager, Sundari Berlian, the company has registered 190 partners who work directly in partnership with APRIL. Furthermore, APRIL has already helped to create 90 thousand employment opportunities –a situation that businessmen like Sulaiman hope can continue. With Sukanto Tanoto’s philosophy firmly guiding the actions of all his companies, one can be sure that APRIL will continue to do good for everyone it works with, wherever it is.

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